Growth systems
Acquisition, funnels, testing, and conversion.
Growth engineering · SEO · data · automation · experimentation
More customers. Less guesswork.
I help companies attract customers, improve conversion, and build the technology that makes growth easier to measure and manage.
What I do
The technical side of growth.
From getting more customers to making better use of your data.
AI & automation
LLM workflows, research, and internal tools.
Data & analytics
Tracking, enrichment, pipelines, and reporting.
Product engineering
Fast, useful software tied to business goals.
Software
Tools I work across
Personal projects
A few things I've built.
Small products and tools I build outside of client work, from browser extensions to web apps.
Web app · Print tools
Printable Label Maker
Design and print labels and stickers with customizable templates and print-ready exports.
Chrome extension · Web tool
SnagImage
Save and convert images from websites into PNG, JPG, WebP, or GIF, right from your browser.
Web app · Productivity
TextSkim
Turn webpages into clean Markdown or plain text for AI tools, research, and notes.
Growth Playbooks
Here's how I'd approach it.
01
Grow organic traffic
Find the searches that matter, build pages worth visiting, and measure whether they bring in customers.
Search → revenue system.map
page opportunity
82
intentHigh
traffic12.4k
conv.4.8%
02
Automate repetitive work
Connect the tools you already use, cut unnecessary steps, and keep important work from falling through the cracks.
Signal → action system.map
Trigger Signal event received
Process Enrich add context
Route Route apply rules
Action Act write + notify
03
Where AI actually makes sense
Use AI for the messy parts of a task, and ordinary software for the parts that need to be exact.
Input → validated action system.map
evaluation
reviewed
model output
→
validation
schemapass
confidence0.94
next action approved → execute
Tools
A few tools to make work easier.
Token Calculator
Estimate prompt size.
estimated 1,248 tokens
words842
chars4.9k
AI Model Cost Calculator
Compare API costs.
ModelInputTotal
Luna lowest cost
$0.05 $0.010 Flash standard
$0.30 $0.054 Sol standard
$1.00 $0.200 Sonnet standard
$2.00 $0.400 UTM Builder
Build tracking URLs.
URL example.com/launch
Sourcelinkedin
Mediumsocial
Campaignoct-launch
?utm_source=linkedin&utm_medium=social&utm_campaign=oct-launch
Contact
Have a project that needs an extra pair of hands?
Tell me what you're working on. I'm available for projects, short-term support, and ongoing collaboration.