Growth systems
Acquisition, funnels, testing, and conversion.
Growth engineering · automation · data
Build growth systems that compound.
I build software, automation, data infrastructure, and experiments that turn ideas into measurable results.
What I do
Engineering for growth.
Across acquisition, automation, analytics, and product.
AI & automation
LLM workflows, research, and internal tools.
Data & analytics
Tracking, enrichment, pipelines, and reporting.
Product engineering
Fast, useful software tied to business goals.
Growth Playbooks
How I approach recurring growth problems.
01
Build a measurable SEO growth engine
Turn search demand into qualified traffic, conversion, and revenue.
Search → revenue system.map
page opportunity
82
intentHigh
traffic12.4k
conv.4.8%
02
Automate the path from signal to action
Connect signals, enrichment, routing, and follow-up without brittle workflows.
Signal → action system.map
Trigger Signal event received
Process Enrich add context
Route Route apply rules
Action Act write + notify
03
Use AI where it creates leverage
Use models for fuzzy work and conventional software for everything that should be deterministic.
Input → validated action system.map
evaluation
reviewed
model output
→
validation
schemapass
confidence0.94
next action approved → execute
Articles
Technical notes and practical guides.
Analytics 6 min
A practical event tracking plan for GA4
Define events, properties, naming, QA, and ownership before you instrument the site.
Read AI 5 min
What should actually be an AI workflow?
A simple test for deciding when an LLM is useful and when normal software is better.
Read Growth 5 min
Measure the funnel before optimizing it
Define the stages, conversion points, and metrics before running experiments.
ReadTools
Useful tools for growth work.
Token Calculator
Estimate prompt size.
estimated 1,248 tokens
words842
chars4.9k
AI Model Cost Calculator
Compare API costs.
ModelInputTotal
Luna lowest cost
$0.05 $0.010 Flash standard
$0.30 $0.054 Sol standard
$1.00 $0.200 Sonnet standard
$2.00 $0.400 UTM Builder
Build tracking URLs.
URL example.com/launch
Sourcelinkedin
Mediumsocial
Campaignoct-launch
?utm_source=linkedin&utm_medium=social&utm_campaign=oct-launch
Contact
Working on a hard growth problem?
Tell me what you're trying to improve.