Articles
Clear notes on growth, analytics, and engineering.
How-tos, implementation notes, and technical explanations.
Analytics
6 min
A practical event tracking plan for GA4
Define events, properties, naming, QA, and ownership before you instrument the site.
AI
5 min
What should actually be an AI workflow?
A simple test for deciding when an LLM is useful and when normal software is better.
Growth
5 min
Measure the funnel before optimizing it
Define the stages, conversion points, and metrics before running experiments.
Experimentation
7 min
How much traffic does an A/B test actually need?
A practical way to estimate sample size before you launch an experiment.